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Thursday, February 28, 2019 - 19:30

The Evolution of China’s wine culture

Allyson HU


Residence of the Ambassador of Belgium
6 San Li Tun Lu, Beijing 100001

北京市朝阳区三里屯路6号 邮政编码: 100001

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 Registration will be closed when we reach the venue’s maximum capacity. The very latest registration is midday (12.00pm) on Thursday 28 February. We cannot accept RSVPs after this time.

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 Non-members welcome for a single lecture fee of RMB 60; students with valid ID RMB 30. 

Membership desk open 7:00 pm for 7:30 pm lecture


For many years, the wine industry has been dominated by the EU, South America, and Australia. Yet China is catching up. In recent decades, wine consumption in Europe has declined, whereas in China it is increasing rapidly, and there are signs it may become the world’s second largest wine consumer by 2020.

Allyson Hu has worked in the Chinese wine market for over 12 years, and has gained rich experience in different aspects of the business. She is a certified wine educator for Wine & Spirit Education Trust (WSET) and Conseil Interprofessionnel du Vin de Bordeaux (CIVB), and has conducted and provided professional wine tasting, seminars, interactive wine workshops, and consulting services for a wide range of audiences.

Please join us to hear Allyson’s insights into the Chinese wine drinker, and how the Chinese market will influence wine production in future. For example, what are the differences in Chinese drinking culture versus Western drinking culture? What are the must-know Chinese drinking customs? Who are the Chinese wine drinkers and what are their favourite wines and brands? Finally, how has wine culture and consumption shifted in recent decades?

Allyson Hu is the Key Account Manager for E-commerce and Retailer in Treasury Wine Estates (TWE), a leading global wine company. Prior to that, Allyson worked at ASC Fine Wines, one of the largest wine importers in China. She also worked at VATS Liquor Chain Store, the leading franchise in China's alcohol distribution industry, and for, China's largest online alcohol retailer.